A Field in Motion: Coaching Inside Organisations Today
Discover how leading organisations in Germany and Switzerland are shaping the future of coaching in the workplace.
An initiative of the Coaching in Organisations (CiO) Team, ICF Germany.
Why This Report Matters
Coaching is no longer just a tool for leadership development; it’s becoming a strategic lever for change, culture, and well-being. This report presents insights from 88 organisations and focus groups to uncover:
- Where coaching is making the biggest impact
- The visibility and adoption challenges companies face
- How organisations measure coaching outcomes
- Budget and sponsorship realities
- What support HR leaders and internal coaches say they need
This is a practice-oriented snapshot of coaching in 2025, designed to inform HR leaders, internal coaches, and decision-makers who want to embed coaching more strategically.
Five Key Takeaways
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Leadership development is still the primary driver, but the purpose of coaching is expanding.
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Visibility of coaching is an issue, even in organisations with established programs.
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Impact measurement is in development: organisations are seeking for practical frameworks.
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Budget constraints remain a challenge – or is this mostly perception?
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Organisations want support: case studies, tools, and credible guidance.
Who Should Read This Report?
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HR Managers and Talent Managers
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Coordinators of Coaching Pools
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Internal coaches and coaching sponsors
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Senior decision-makers exploring coaching strategies
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Anyone aiming to build a strong coaching culture
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About ICF Germany
The International Coaching Federation (ICF) is the world’s largest professional organisation for coaches, with over 60,000 members worldwide.
ICF Germany represents more than 1,000 coaches and acts as a bridge between global standards and local practice.
The data for the report was collected in spring 2025.
This report was developed and produced by the Coaching in Organisations (CiO) Team of ICF Germany.
The CiO initiative brings together HR leaders, internal coaches, and organisational decision-makers to advance the role of coaching in workplaces across Germany.