AI Coaching Research and Practice: Where Are We, What Should We Know?
Artificial intelligence is rapidly transforming the coaching profession. This lecture provides a comprehensive overview of how AI is shaping the coaching landscape and what these developments mean for coaches and their practice.During the session, you will learn:
- how the AI coaching market is structuring and developing,
- what the applications and use cases of AI in coaching are and what others do successfully,
- the ethical framework and guidelines,
- what scientific research says about AI and coaching, how and where it adds value, how and where coaches can use it, and above all where AI can do the job and where it cannot,
- what it all means for coaching practice and coaches in the coming future.
Combining market insights, practical examples, ethical considerations, and scientific evidence, this lecture offers valuable guidance for coaches who want to understand and responsibly embrace the opportunities and limitations of AI.
Speaker: Olivier Malafronte, PhD
Olivier Malafronte, coach and AI coaching pioneer since 2015, AI Coaching & Leadership PhD, ICF AI Coaching Standards co-author, Coaching Coalition member, cofounded 3 AI Coaching companies, associated researcher and teacher at Université Côte d’Azur.
What You’ll Gain from This Session:
- Understanding how the market is structuring,
- understanding what science reveals about AI in coaching so that coaches use it with confidence, creativity and ethics,
- position and shift perspective from AI getting my job to I can use AI for X or Y way to augment my coaching practice. Many coaches shift perspectives or get to more confident and detached positions/postures regarding AI following this type of intervention because they get the knowledge on what AI can do and what they can do to use such new tool in their practice.
Further information:
Presentation slides and references will be shared with participants after the session.
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Date:
Thursday, September 3, 2026, 7:00–8:30 p.m.
